Develop Your Brand’s Vision Statement

We label Vision as “One Day” because it serves a time frame that could happen eventually, but is still far off in an abstract sense.

It gets you thinking big and long term. It opens your mind up to the greater scale of what your business could accomplish if taken to its fullest extreme. In doing that, it provides a check to see if what you’re doing today feeds into that future.

Questions:

If you executed perfectly on everything you dream of doing, how would people’s lives be different? How would the world be changed?

What does that ideal future look like in six months, a year, and several years down the road?

What if you took your concept as far as you can possibly imagine?

Exercises:

Fill in each option to play with different approaches for wording what you aim to do: